Posts Tagged ‘reading signs involved labels emotional magazines impact’

Why do people (well, some people) associate READING with BOOKS? Aside from the obvious, a person can read lots of things. Yesterday’s post already had a list, so I’m going to make a short list: a person can read labels, magazines, newspapers, and signs.


That’s today’s topic: signs and signposts. Do you ever wonder what they really mean? Do signs exist to indicate things? To tell people what to do? On the road, there are signs that say “stop” or “don’t cross” or “do this, don’t do that.” None of those signs bother very many people. What if they did? What if you were walking across the street, and suddenly saw a sign that says “Don’t cross.” Would you get irritated? In my opinion, seeing a sign that says that shouldn’t have an emotional impact. Rather, it is an instructional/warning sign to NOT CROSS THE ROAD. If you stand there thinking about it, then that might not be a good thing! So following rules can be a good thing. Hmm… why does it say that? Are they being ‘demanding’ or ‘rude’ or whatever? Ha! That would be silly. That is taking an emotional point of view when given an instruction. If a person reads the owner’s manual to a device or vehicle, or some mechanical item and it says to keep the tires inflated to a certain PSI, does one think “Why are they making demands of me?” No, of course not, these are simple rules or policies or instructions that should be paid attention to.

Okay, back to books… (I can almost hear all of you book lovers out there that are thinking “get back to talking about books…”). What is it with book lovers, anyway? They go on and on about “oohh, I like books so much…” like they are making a blanket statement. Always struck me as strange. I mean, some books are great, and some, well, belong in a box. In the trunk of a car. As weight. To help keep a car that needs trunk-load-balancing balanced. Anyway, back to books: many are instructional, many are informational, and many are just plain ol’ FUN reading (and/or a mixture of the above, and then some). Do you like those colors? Then, why do some books have an emotional impact?!

Emotional Impact of Reading

Have you ever watched someone read a book and then they start to laugh, or cry, get depressed, or become happy? Why does a BOOK do that, and a ROAD SIGN does not? Is it the words? The amount of words? Or is it the context in which it was read? Let’s ponder that for a few moments. Don’t just blurt out what you think the reason is (you may be right, you may be wrong), but just think.impact

Did you come up with an answer? I did. Conditioning. It is our conditioning. We don’t really see that many individuals becoming emotionally involved with a road sign. But all around us, we see people getting absorbed in reading their books. Perhaps the exception may be students who may only get intellectually involved with their college texts. But just take a moment to look at the avid reader in a shop, a store, or a coffee house. The frowns, the smiles. Very interesting, wouldn’t you say!?

Do I have any readers yet? If any of you are reading this far, then for goodness sakes please tell others about this blog! I would love to hear (well, read — I don’t know how good your voice is) your comment(s) and suggestions. If you have compliments to tell me, I am right here. If you have things you don’t like, then just keep it to yourself! Well, okay, you can tell me about that, too.


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